In ‘Our Mongrel Selves’ (1992), Stuart Hall highlights how ‘strengthening of ‘local’ allegiances and identities’ might erode ‘‘centred’ nationalisms of the west European nation state’; this development could enable greater co-operation across national boundaries, but risks ‘re-valorisation of smaller, subordinate nationalisms’ based on these local allegiances.[1] Hall warns against temptations ‘to produce a purified ‘folk’ and to play the highly dangerous game of ‘ethnic cleansing’.[2] His fears are informed by genocide and forced migrations that, while he wrote, were accompanying the break-up of Yugoslavia; however, his caution might also apply more widely:

“Here, the real dislocated histories and hybridised ethnicities of Europe, which have been made and remade across the tortured and violent history of Europe’s march to modernity, are subsumed by some essentialist conception of national identity, by a surreptitious return to ‘tradition’ […] that recasts cultural identity as an unfolding essence, moving, apparently without change, from past to future.”[3]

The dilemma is how to cultivate the positive potential of folk cultures while resisting an essentialised, purist approach that could develop into fascism. One figure who grappled successfully with Hall’s problem is Bill Griffiths, a poet, Old English scholar, archivist, prisoners’ rights activist, classical pianist and sometime Hell’s Angel who stands out among the British avant-garde of the late 20th and early 21st centuries for his folkic methods, developing friendships with peripheral communities and letting their voices inform his writing. Even his earliest poems, written in the 1970s, incorporate idioms from prisoners, biker gangs and Roma. In 1990, Griffiths’ folk interests gained new focus when he moved from London to Seaham, a fishing and mining town in County Durham. He remained based there until he passed away in 2007.

Griffiths shares Hall’s appreciation of ‘real dislocated histories and hybridised ethnicities’ in any culture’s genealogy. This understanding of ‘folk’ is international, interracial and transcultural, remaining open to ongoing change. For Griffiths, ‘folk’ offers not a conservative force, but potential for radical resistance. This essay considers how these values impacted the folk-oriented research that Griffiths initiated in Seaham, including extensive work alongside long-term residents to celebrate North East dialect in the face of hegemonic, centralised Englishness. This all fed into his poetry, which periodically deployed dialect throughout his time in the region. The linguistic texture and poetic stakes show in the opening of the poem ‘On Vane Tempest Provisionally Shut, 23 October, in the Afternoon, 1992’:

While the bishop that tawks to the pollis that bray’d the miners woz marchin’,

wiv a thrang, weel-hair-comb’d mob, tiv address a petishun

til their Lord

whe lives mony a sunny mile frev here,

Satan, wiv a singular bat o’ his gristly neeve

tew’d Vane Tempest sarely, aal but drav it

clean belaw ti the sea. [4]

Vane Tempest was the last of three collieries around Seaham to shut. ‘Thrang’ means ‘busy’ or ‘crowded’; to ‘bray’ and ‘bat’ mean to ‘hit’ or ‘beat up’; to ‘tew’ is to ‘trouble’; while a ‘neeve’ is a fist.[5]

The poem demonstrates how dialect enables closely worked sound patterns. A series of subtle, often unstressed rhymes and pararhymes runs through the passage – ‘wiv’, ‘tiv’, ‘frev’, ‘wiv’, ‘neeve’, ‘drav’ – that disappear with the standard English ‘with’, ‘to’, ‘from’, ‘with’, ‘fist’, ‘drove’. Likewise, dialect pronunciation and vocabulary introduce puns that accentuate meaning. With ‘pollis’, pronunciation of ‘police’ approaches the word’s Greek root, πόλις (‘polis’) or ‘city’, aligning law enforcement with the poem’s city, either Durham (home of the local bishop, with ‘Lord’ suggesting God) or London (seat of the government whose policies led to the mine’s closure). Either way, the city represents power distanced from local concerns.

Griffiths’ engagement with North East dialect originates at his moment of arrival in Seaham. Shortly afterwards, Griffiths wrote to poet Eric Mottram: ‘I have only been here a week or so, but the difference to the tensions of the London Borough of Hillingdon is already striking, and I look forwards to making many good friends here (when I have learned the language).’[6] From most people, the parenthetical remark would seem a throwaway quip, but Griffiths meant it. He began researching local dialect, self-publishing books on the subject, as he had long done for his poetry; initially there was an anthology of

dialect texts, Durham and Around: A Dialect Reader (1993), and a lexicon, Durham & Around: Dialect Word List (1994).

It is worth noting that, for Griffiths, issues of language (dialect or otherwise) are intensely political. As early as 1974, he distributed to friends the mimeographed pamphlet Notes on Democracy, where he ruminates on the coercive power of language and outlines a programme for abolishing government itself:

Present govts seem scared to minimize change. Paradox: instability precipitates govt, but govt is limited by its own ambitions and creation from dealing with total reality. Events, populations, resources, are non-stable. So we have no continuous govts but a series of attempts. Each time a govt’s failure or corruption is exposed, and the concept of authority comes under scrutiny, we are told the only solution is an intensification of authority. Consider this in relation to English prison policy in the 1970s.[7]

Griffiths’ politics feel like anarchism, though he prefers the term ‘democracy’, holding that  no British government has yet implemented democracy in its true sense. His principles extend to this text’s circulation, with a conversation or negotiation envisaged between writer and reader. He provides a wide margin on each page, as medieval scribes and early modern printers often did so that readers could add marginalia and initiate their own conversations with a text. The pamphlet concludes: ‘You are invited to use the space at the right of each page or any extra paper, to make your own comments and further points upon. You might like to return the annotated copy to Bill Griffiths, 107 Valley Drive, London NW9 9NT.’[8] Indeed, throughout his career, Griffiths leaves his texts open to continuing transformation; his editor, Alan Halsey, describes how ‘in some cases this involves revision in the commonly accepted sense, in others it is more a case of re-vision – the text reproduced verbatim but in a different page space and/or variant setting’.[9] What would this democratic, anarchistic poetics of constant renegotiation mean when actually enacted in a community, though? A few months after arriving in Seaham, Griffiths wrote A Pocket History of the Soul (1991). This essay describes how political hierarchies derive from a pernicious theology in which the human soul, with authority over the body, is in turn policed by God. Griffiths proposes that hierarchies of religion, nationhood, landlordship, colonialism and capital should all be dismantled, replaced by systems more accountable and responsive to the people they serve. This requires cultivation of skills and heightened participation in local culture by the residents:

Without participation there can be no meaningful ‘democracy’. […] Participation is thus something quite different from token consultation at a General Election, or token opportunity to put objections to some local scheme devised elsewhere by planners at county or country level. It is the opposite of social engineering since no grand theory is involved but only local conditions are taken into account.[10]

Griffiths actually came close to a position where he might have implemented his localism on a larger scale, and though he did not quite succeed, he nevertheless leveraged benefits for his neighbourhood. The inciting incident was an announcement of ‘grandiose plans for dockland redevelopment and new executive housing’, as his friend, historian Bill Lancaster, recollects:

This ‘wash and brush-up’ of Seaham was seen by Bill as the gentrification of his coastal village and a personal threat as the demolition of his home was part of the scheme. Although new to Seaham he organized and led the protests against the plan, which culminated in him standing as candidate for the council. Labour’s hold on Seaham was traditionally watertight and their candidates were usually elected unopposed. He came within a few votes of winning the seat, a shock to Labour who wisely revised the plan and left Bill’s area as it was.[11]

Griffiths saw even the Labour Party, traditional ally of North Eastern mining communities, as too distant from Seaham’s local concerns. Campaigns for regional devolution have long been active in the North East: in the 1970s, poets Colin Simms and Basil Bunting were on the committee of the Campaign for the North; a successor organisation, the Campaign for a Northern Assembly, was active but unsuccessful in 2004’s referendum on devolution for the North East; and recently, Newcastle-based scholar Alex Niven has persuasively argued for regional devolution across England.[12] None of this would satisfy Griffiths, for whom even the Durham County Council’s fiefdom is unwieldy and dehumanising. For him, the town is the level at which local democracy and culture should operate.

Griffiths’ election bid was in May 1995; the following November, Durham County Council published Turning the Tide, a report proposing removal of mining spoil from beaches between Seaham and nearby Easington. In a journal article the following year, Griffiths explained that the plan would accelerate coastal erosion, and questioned whether some spoil should be ‘tipped into Hawthorn Quarry […] making one site (the coast) pretty and another site (the abandoned, renascent quarry) ugly’.[13] He argued that the County Council’s participation in a ‘cult of the restoration of the past is necessarily delusory, unavoidably a fantasy’, betokening a ‘myth of a return to former Aryan glory’.[14] Evoking

white supremacist ideology, Griffiths parallels Hall’s wariness of seeing folk culture as ‘an unfolding essence, moving, apparently without change, from past to future’, as well as the link between this and ‘ethnic cleansing’. Griffiths, unlike the Council, shows willingness to celebrate the unexpected, notionally ‘impure’ materials that history may present.

These conflicts all manifest in the poem about Vane Tempest. The piece was published posthumously; in his computer files, Griffiths grouped it with dialect poems published in 1992–93, but it must postdate these, as it portrays later events.[15] After the description of the mine closure, the narrator receives mail:

[…] a letter cam hoy’d thru me door axin’ if we’d mebbe like

the toon-cooncil abolisht, like? Kas oor views might metter. An’ wad we like the toon-centre jis pulled doon too,

while thor at it.[16]

This refers to the gentrification scheme, and to a referendum that preceded Griffiths’ election bid, concerning the possible abolition of Easington District Council so that its functions could be centralised at County Council level.[17] Despite reservations about the District Council’s track record, Griffiths abhorred this attempt to appropriate power, as did many of his neighbours, to judge by referendum results which saw the District Council retained.

The poem continues; Satan reappears. An arch-Thatcherite, he urges Seaham’s miners to use their redundancy payments to buy shares in a newly privatised Hell – a post-

regeneration vision of Seaham where the Devil will ‘landskip ye aal in kak’.[18] This alludes to the County Council’s scheme to infill nearby Hawthorn Quarry with spoil from the beach – a near-literal landscaping of the area with excrement. Griffiths reflects:

An’ Aa stud in a stiumor. For whe knaws, i’ true, What’s plann’d?

It’s sittled

An’ leave us wi’ nowt

But dialeck for democracy.[19]

Buying shares in privatised industries, like the parliamentary phantom of democracy, bestows merely illusory control over the world – Seaham’s future is already ‘plann’d’ and ‘sittled’ between the Council and its corporate allies. ‘Dialeck’ remains the one area where some measure of personal choice can persist in defiance of such forces. Though it, too, is under siege by a hegemonic culture industry enforcing standard English, its potential remains far from trivial. It is in the aftermath of his political and environmental campaigns of 1995 and 1996 that Griffiths’ dialect activities truly took wing. While they may seem indirect actions compared to, say, running for office, in fact it was in dialect research that he was able to bring his political poetics most completely into practice.

Through the mid-1990s, Griffiths continued his dialect research in partnership with his friends Gordon Patrickson and Trevor Charlton.[20] By 1998, there was enough local interest to establish the Durham & Tyneside Dialect Group, a larger-scale project to catalogue the region’s distinctive vocabulary. This ran along collectivist lines, with Griffiths

taking the title ‘Co-ordinator’ rather than becoming leader per se.[21] In a 2006 interview, recorded during wider research into North Eastern dialects by B.B.C. Radio Newcastle, Griffiths is interviewed alongside the Group’s Secretary Tom Richardson and colleague Nichol Hopper. The conversation gives a valuable insight into their decentred methodology and organisational structure.

The interviewer asks about the trio’s experience of using or hearing local dialect terms. What’s noticeable about Griffiths’ contribution is his diffidence. He happily supplies findings from the group’s research, or etymology from his medieval studies, but lets his friends handle all the questions about personal use of dialect. It is refreshing that, despite his accomplishments, he does not impose himself as spokesman; instead, he behaves as a specialist within a collective whose other members may have expertise more pertinent to certain questions. Even when the interviewer requests an account of the Dialect Group’s methods, Griffiths asks ‘Shall I do that?’ and waits for agreement from the others before proceeding.[22] He then describes opening project to even wider participation by soliciting dialect words from the region’s wider population.

Griffiths: […] in 2001 we put out a questionnaire, quite a simple one, and that got a lot of responses, about 500 came in, and we built on that to build up a dictionary, which is published now. And that’s a mix of words from previous publications and all the words that were sent in. And, ah, people was very keen on it. We get words coming in every week, certainly, if not every day. There’s a lot to collect still. […] One I hadn’t heard before was ‘pagged’ for ‘tired out’.

Richardson: That one’s been in common use for as long as I remember, yeah. But you’ve just added it to the list, haven’t you?

Griffiths: That’s the first I heard it.

Richardson: Yeah, maybe you should get out more, Bill?[23]

Griffiths also built a website with a feature that allowed contributions to be submitted internationally. Dozens of co-authors were thereby welcomed into what eventually became A Dictionary of North East Dialect (2004; second edition 2005).

By collecting input from living speakers in this way, the Dialect Group documented speech that speech that is no mere ‘essence, moving, apparently without change’, but that constantly adjusts to its environment. For example, numerous ‘dialect terms seem to have survived by a process of doubling-up, whereby the unfamiliar term is linked into a self- explanatory compound’ – for example ‘guissy-pig’, where ‘guissy’ itself means ‘pig’.[24] Also, established dialect words have taken on new meanings:

canch (stony ridge) now used for ‘kerb’

charver (young person) now used for ‘club-goer’ duds (clothes) now used for ‘boxer shorts’

dut (bowler hat or cap) now used for ‘small woolly hat’ midden (rubbish tip) now used for ‘dustbin’

skeets (boots) now used for ‘football boots’ sneck (latch) now used for ‘catch on a yale lock’

and from earlier sources: settle (bench) used (1938) for ‘couch’.[25]

Both the Durham & Tyneside Dialect Group, and North East dialect itself, hence epitomise Griffiths’ anarchistic, democratic poetics. Like one of his ‘re-visioned’ poems, or the provisional text of A Note on Democracy, dialect words’ meanings can change when introduced to new contexts, and are subject to renegotiation through conversation. The Group exemplifies democratic participation of the kind imagined in A Pocket History of the Soul, where success depends on locally specific knowledge, and on willingness to concede

the floor when one’s own knowledge is less pertinent to particular circumstances than someone else’s (as does Griffiths in the B.B.C. interview). Most notably, just as Griffiths rejects the idea that the Durham coast ever had a supposedly ‘pure’ past, the Group celebrates (in Hall’s words) the ‘dislocated histories and hybridised ethnicities’ of their region. This manifests not only in the modern dialect’s constant flux, but in the fact that the dialect has never not been in flux. The Dictionary of North East Dialect is painstaking in cataloguing etymologies; not only are there abundant legacies of the Anglian and Norse languages (which Griffiths suspects of having creolised together to a degree during the early medieval period), but loan-words are borrowed from throughout nearby regions and nations, as well as from peripatetic communities like the Roma (the abovementioned ‘charver’ has Romani origins).[26] Griffiths also rejects the racist trope that ‘dialect signals ethnic descent.’[27] It is impossible to read the Dialect Group’s research and come away, as Hall puts it, ‘subsumed by some essentialist conception of national identity’ for the North East. A good dictionary may be the best antidote to fascism.

Griffiths’ cultural activism in Seaham, particularly around dialect research, remains a testament to the possibility of local resistance against the totalising influence of the nation – either the existing nation-state, or the ‘new nationalisms’ of locality. Likewise, in Griffiths’ poetry, dialect is how a marginalised community voices opposition to the individuals in power, highlighting the latter’s actual helplessness to grant freedom from the structures that bestow this power. In contrast, proposing one’s own structures, as Griffiths and his allies attempted through political, environmental activism, and via linguistic research, may well distribute power more equitably. The poem on Vane Tempest concludes:

Onyway,

Aa had me environmentalist badge alang wi’ me, and howk’d it oot, and confronted him wi’it,

an’ Satan bowked oot an awefu’ pump, and lowped inti the hole

the pit wiz yance,

an’ the sun cam spanglin’ oot, an’ someone somewhere

gov the bishop a thanks

as tho’ any wun man can de owt thru power

ti release ye.[28]

References

1. Stuart Hall, Selected Political Writings: The Great Moving Right Show and Other Essays, ed. by Sally Davison et al. (London: Lawrence & Wishart, 2017), p.276.
2. Hall, p.278.
3. Hall, p.278.
4. Bill Griffiths, Collected Poems Volume 3 (1992-96), ed. by Alan Halsey (Hastings: Reality Street, 2016), p.144.
5. Griffiths, A Dictionary of North East Dialect (Second Edition) (Newcastle upon Tyne: Northumbria University Press, 2005), p.173, p.19, p.9, p.170–171, p.122.
6. Griffiths, Letter to Eric Mottram, 9 June 1990; London, King’s College, MOTTRAM 5/100/1–36.
7. Griffiths, A Note on Democracy (London: Pirate Press, 1974), n.p. Typographical errors corrected.
8. Griffiths, A Note on Democracy, n.p. Griffiths’ italics.
9. Alan Halsey, ‘Pirate Press: A Bibliographical Excursion’, in The Salt Companion to Bill Griffiths, ed. by Will Rowe (Cambridge: Salt, 2007), pp.55–71: p.55.
10. Bill Griffiths, A Pocket History of the Soul, n.p.; section 40.
11. Lancaster, ‘Bill Griffiths Northern Days’, Lancaster, Bill, ‘Bill Griffiths Northern Days’, Journal of British and Irish Poetry, 6.1 (March 2014), 13–26: 16.
12. Colin Simms, ‘A Glimpse of the “Inly-Working North”: A Meeting of the Campaign for the North’, in Northern Review, 6, Spring 1998, 69–70; Alex Niven, New Model England: How to Build a Radical Culture beyond the Idea of England (London: Repeater Books, 2019).
13. Griffiths, ‘Coastal Strategy in Co. Durham: Turning the Tide or Losing the Beaches?’, in Northern Review, 4, Winter 1996, 100–104: 103.
14. Griffiths, ‘Coastal Strategy in Co. Durham’, p.103, p.101.
15. Alan Halsey, notes to Griffiths, Collected Poems Volume 3, pp.512–513.
16. Griffiths, Collected Poems Volume 3, p.145.
17. Griffiths, A Century of Self-Service?: Aspects of Local Government in the North East with Special Reference to Seaham (Seaham: Amra Imprint, 1995), n.p. (section 1).
18. Griffiths, Collected Poems Volume 3, p.146.
19. Griffiths, Collected Poems Volume 3, p.147.
20. Durham & Tyneside Dialect Group: 2005-03-22T12:00:00 (archived website): London, British Library.
21. Durham & Tyneside Dialect Group.
22. ‘‘Conversation in Seaham about Accent, Dialect and Attitudes to Language’, B.B.C. ‘Voices’ Recordings, 2005: London, British Library, 00:01:07.
23. ‘Conversation in Seaham…’, 00:01:09.
24. Griffiths, ‘Words with Edges’, Northern Review, 11, 2002, 41– 51: 49.
25. Griffiths, ‘Words with Edges’, p.49. Griffiths’ underlining.
26. Griffiths, A Dictionary of North East Dialect, p.xiii; p.30.
27. Griffiths, ‘Words with Edges’, p.44.
28. Griffiths, Collected Poems Volume 3, p.147. A ‘pump’ is a fart – Griffiths, A Dictionary of North East Dialect, p.136.

This paper focuses on the current theme of offline response that is the result of research conducted on digital identity work and labour amongst queer and female British South Asian Instagrammers. In this context, online space is defined as internet-based social media platforms and offline space refers to the local diaspora community or family in which the participant is embedded.

This quote from Christine Hine speaks to the complex ways in which we navigate our way through these online and offline spaces:

‘ The internet has brought us together in myriad new ways, but still much of the interpretive work that goes on to embed it into people’s lives is not apparent on the Internet itself, as its users weave together highly individualized and complex patterns of meaning out of these publicly observable threads of interaction.’

(Ethnography for the Internet: Embedded, Embodied and Everyday)

The image above is a screenshot taken from Instagram. It is a doctored image of Gandhi as the devil posted up to an account called SouthAsia Art. This image, along with others on this account are the result of an Indo-Fijian artist’s residency, where she has researched the plight of female South Asian indentured labourers in Fiji and Gandhi’s complicity with the British empire in deciding their fate. The offline conversations and activities that have resulted in this image go some way in highlighting these complex

patterns of meaning that Hine is talking about that aren’t obviously apparent on the internet alone. It would be interesting to gain an insight into the activity being done currently in Fiji around this forgotten history and the meetings and conversations that are taking place amongst the South Asian diaspora there. And it is the uncovering of a working-class female South Asian history, being done by female scholars from the diaspora that is at the heart of the activity behind this image. In this same vein, this research presents an opportunity for young British South Asians who exist outside of male, cis-gendered heteronormativity to reflect on and speak for themselves, about themselves and others who inhabit this online space. Just as the diaspora is recovering its histories, so too should it be allowed to articulate its present.

The decision to analyse participant responses was taken as opposed to analyses of digital content that users put up on their Instagram profiles as a different truth (and albeit one that is rarely researched) was found in participant’s reflections of this digital world. We know that we are beyond the point of the early days of tech utopia and simple empowerment online because the real-world systemic inequalities are perpetuated in the digital world. But what transformative elements of this world exist for its users? What are the limitations and barriers? How could participants explain, in their own words what this world represented to them? And in turn, what would these responses reveal about the wider South Asian diaspora in Britain today?

Thirty years after Stuart Hall’s discussion of ‘new ethnicities’, this paper is an attempt to try and think through the ways in which young female and queer British diaspora communities articulate themselves but also reflect on their digital selves and the issues that are confronted through their responses. Drawing on anonymised interviews conducted with 34 Instagrammers, this study attempts to make visible things that their digital content usually renders invisible.

Instagram is a photo and video sharing smartphone app launched in 2010 that enables an account holder to share content with followers who have chosen to subscribe to their account and vice versa. The particular sphere of Instagram the participants inhabit will be referred to as the South Asian Digital Diaspora space (the SADD space) throughout this paper. It is defined as a networked space that privileges articulations of gender, sexuality and culture through the lens of South Asian diaspora communities.

Many themes and issues were covered by participants in the interviews, but what stood out most were the anxieties and connections that lie behind the accounts within the SADD space. Here are some of the themes that really came to the fore and the ones that will be discussed in this paper:

• The private and public account
• Respectability politics
• Digital space invasion
• Racial neoliberalism

The private and public account

The private and public account theme was a prominent one amongst participants: this is where a user can choose to either make an Instagram account private so when someone clicks onto the account, they can’t see the content and have to put in a request to follow it. It is up to the account holder to grant them access to the content. A public account is open so anyone can view content when they click on the account. One participant talks about having a private account that ends up being infiltrated by what they term a ‘lurking profile’:

“So it’s typically a profile with not many posts at all, they follow more people than they are followed by and there’s often no profile picture and they just lurk and watch people’s stories. One of my friends alerted me coz people were making really homophobic comments about me in WhatsApp chats and I was like ‘oh damn’ I have to be careful. I blocked a lot of people after this and I thought it was a safe space because it was private but apparently it wasn’t. You don’t know whose watching, especially when you’re wanting to further your career and a lot of your art entails themes of queerness, there’s this sense of impending danger that you have lurking somewhere at the back of your mind. I think in one way, while Instagram is good in getting stuff out there, you also expose yourself which is difficult to navigate because you don’t know who’s watching.”

Another participant recently made her profile private after her comments on a photograph of a prominent Muslim Instagrammer sparked some outrage:

“There was an argument going on in somebody else’s comment section, as always! She [this famous instagrammer] wears her headscarf in quite a unique way so you can see a little bit of her hair. Then someone commented, a guy, who clearly didn’t know what he was on about saying ‘this is what fame does to you, you forget your morals, you forget your principles, you don’t wear the hijab correctly’ […] I said ‘that’s funny coming from you coz you’re a male and you don’t know the struggles of covering your hair’ […] he got angry at me and said ‘you don’t wear your hijab properly either’ and at that moment I realised for him to say that he’s seen my pictures on my Instagram […] it made me feel something, unsafe I think […] he’s looking at my photos and using that against me.”

Through these responses, we begin to understand how the public and private functions of the SADD space operate. Trying to articulate the intersections of your identity or defending another person’s can put you at risk. For the first participant, it was an ex-school friend who had created the ‘lurking profile’ – this friend had connections to the participant’s family and so there was risk of the offline world becoming an unsafe space for them. For the second participant, before this negative interaction, her profile had been public for a very long time meaning that the SADD space was where she felt safe. After this interaction, this space became unsafe.

To counter the public profile, private ones are made so there is a secret online life being lived alongside the offline life. This doubling of life isn’t new to those that have grown up in strict, conservative South Asian families, the difference is the detail that goes into this digital life and the constancy of it (you’re always carrying it around with you on your phone), which can create real anxiety for participants. The societal risks that exist within the offline and online South Asian community at large creates a barrier to self-representation for the participants, especially when it comes to issues around gender and sexuality.

Respectability politics

This barrier to self-representation, even when challenged, can remain a barrier, the result being the self-censoring of content. Participants are held up to the politics of respectability in the SAAD space. This participant says:

“I know there’s been cases where my mum’s been like ‘take that down now’ because I’m too exposed, and my mum is very liberal. She’s like ‘your projecting the wrong image out there’ and basically compared me to being a sex worker”

The images we would see on this participant’s profile isn’t how she truly wants to be seen, but how her family will allow her to be seen. What this remark makes visible are these private conversations between parents and offspring that happen behind closed doors and influence the images in the SADD space. Even though this participant describes her mum as very liberal, she tells her daughter that she is projecting the ‘wrong’ image by posting up pictures of herself in what she considers provocative clothing, equating the showing of flesh to sex work, which is very problematic for reasons we don’t have time for today . This participant’s notion of parental liberalism, or her mother’s liberalism, permits her to do things, like wear a short skirt and drink as long as it is done away from the community, that it remains invisible. And that no trace of it exists in the SADD space.

This idea of the ‘wrong image’ is echoed in this participant’s answer:

“I’m not going to say I censor it, but I can very easily choose certain issues that I know spark some kind of outrage within my parents’ communities – I would avoid those deliberately. I’m not gonna talk about my personal life so there’s nothing essentially on my profile that would make people think ‘oh my god, look what your daughter’s doing’. What am I doing? I’m just posting photos, so there’s not really anything wrong that I’m doing.”

This participant subconsciously conflates her personal life with doing something wrong – the personal: i.e: the emotional, the intimate is made to feel wrong in the SADD space, so is best kept invisible.

The SADD space is a space of self-representation that can end up being externally policed by those outside of it, especially when it comes down to articulations of sexuality, gender and lifestyle. One way of making the SADD space safe is to make it private, but even then, as demonstrated earlier, it can be infiltrated. So how can participants navigate these complex online/offline relations with some ease?

Digital space invasion

One participant said that the SADD space gave her the confidence to be more vocal about who is she within her local community:

“I think for the confidence levels and the confidence to be outspoken and political and to kind of take that change and put it back into the community as well. I’ve been able to, rather than living that entirely online, I have been able to take that back out and because I’ve shown that side of myself publicly on the internet, now it’s allowed me to show that person to the people I see in the community who’ve seen it on Instagram.”

There is an awareness that this approach comes with risk of confrontation or worse, but it demonstrates one way that these anxieties can be relieved. This approach comes down to how safe somebody already feels within their offline community.

The popularity of the SADD space goes beyond articulations of self to demonstrate the ways in which participants circumvent the traditional cultural industries, making them space invaders of industries that have historically rejected or compromised the work of British South Asian creatives, as Nirmal Puwar writes:

“As we witness a number of policy initiatives under the banner of ‘diversity’, the ‘guarded’ tolerance in the desire for difference carries in the unspoken small print of assimilation a ‘drive for sameness’. Through these processes the kind of questions that are asked as well as the voices that are amenable to being heard within the regular channels of the art world, academia, or other fields of work, can become seriously stunted.” (Space Invaders: Race, Gender and Bodies Out of Place, 2004)

This digital invasion of the cultural industries has forcibly opened up a space of difference without compromise and industry gatekeeping. One participant runs her business entirely through the SADD space and has relied on it heavily to gain recognition and get work, promoting herself specifically as a South Asian tattoo artist:

“I used my Instagram as my portfolio when I was looking for tattooing apprenticeships, and I was lucky enough to have found the apprenticeships I had because of Instagram. I used to be an apprentice at the studio I now own and they had offered me a job there because they saw and liked my work on Instagram.”

Participants have stated that they have gotten art and writing commissions, exhibitions, collaborations and job opportunities off the back of the SADD space and they also make a point of supporting each other through it:

“I’ve been able to connect with some really lovely people locally because of it and have been able to show up to events that were exclusively advertised on IG and learn about a lot of underrated hyperlocal culture that I felt needed visibility as well.”

Staying culturally true to yourself, connecting with others like you, not giving in to dominant whiteness and still financially succeeding by way of bypassing traditional gatekeepers is undeniably empowering for members of the SADD space.

Racial neoliberalism

However, it could be argued that this space, as a social media platform could be described as a cultural industry, whereby the processes of cultural production of British South

Asian identity are not without their problems. Under the racial neoliberal address, there is a call for a shift from the politics of representation to a politics of production (Anamik Saha, Race and the Cultural Industries, 2018), the constraints of which appear largely invisible within the SADD space. On a platform like Instagram, you can feel like you are in control of the processes of production behind your self-representation without having to question it further. This is a platform that has approached participants to sell products, that exists on an economy of likes and sponsorship deals and I think to not interrogate these processes of capitalist production further is to do a disservice to Stuart Hall’s conception of a politics of representation – we mustn’t forget the political. When we do, we begin to see the essentialising effects of the neoliberal processes of production, churning out what we believe to be our own truths, as one participant puts it:

“There’s this South Asian monolithic nation project happening out there which I think is something that I’m quite cautious about because I think that growing up in this country, a lot of South Asians, you’re growing up with loads of people from diasporas and to self – exoticise yourself sometimes because it does go to that at points, there is a real risk because with this collective consciousness which is coming about on Instagram, there is a convergence of more niche people into this bigger aesthetic in order to get recognition to be a part of that project.”

The convergence of South Asian religious and ethnic identities within the SADD space (usually Hindu/Punjabi and middle-class), removes the potential for a radical politics of representation, but this essentialism is not lost on some participants who inhabit the SADD space, which is promising.

Conversely, these processes of production are significant to users because the aforementioned religious and patriarchal barriers present much more of an oppression compared to that of capitalist neoliberal processes of production, which offer a type of safety and freedom to allow participants to be honest without major consequence. As recognised by some participants, these neoliberal forms of self-representation do not offer a long-term solution to systemic oppressions, but it also cannot be denied that the SADD space can be an affirming space for many of its users; this positive response from one participant is a reminder that ultimately we are all searching for ways to belong:

“It makes so much difference to know there are also other south Asians living alternative lifestyles, helping and supporting one another. Giving visibility to and sharing content from these accounts is important to me because I’m trying to be the person I needed when I was younger.”