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"mobilizes the echo as a feminist and decolonial material-semiotic figuration."
7th February 2020 / Article
A Sonic Conjuncture? Sonic Knowledge Production in Archaeoacoustics and Echoes of Elsewhere
By: Annie Goh
"mobilizes the echo as a feminist and decolonial material-semiotic figuration."
7th February 2020 / Article
A Sonic Conjuncture? Sonic Knowledge Production in Archaeoacoustics and Echoes of Elsewhere
By: Annie Goh
mobilizes the echo as a feminist and decolonial material-semiotic figuration.
"mobilizes the echo as a feminist and decolonial material-semiotic figuration."
7th February 2020 / Article
A Sonic Conjuncture? Sonic Knowledge Production in Archaeoacoustics and Echoes of Elsewhere
By: Annie Goh
Abstract
My recently completed PhD thesis addresses how sound and listening relate to knowledge production within the field of acoustic archaeology, or archaeoacoustics. In this presentation I will describe the epistemological challenge of the sonic for knowledge in my project, which mobilizes the echo as a feminist and decolonial material-semiotic figuration. I ask to what extent the sonic can – justifiably or not – be considered an “epistemological rupture”, and how the figure of echo might function within this.
It’s my great pleasure to come and speak at this Stuart Hall Foundation event today, having recently completed my PhD viva and following minor corrections, I will be soon closing this chapter of my life which began with the kind support of the SHF. I had the great honour of being the first SHF PhD scholar in 2015-16 at the department of Media & Communication studies at Goldsmiths College, supervised by Prof. Julian Henriques, a trustee of the SHF and family friend of Stuart Hall himself. These gatherings in previous years have always clashed with teaching obligations, so I really am happy to be here today and to meet other SHF scholars and fellows and learn about their research, which in its different ways continues Hall’s important legacy.
I wanted to use the talk today as opportunity to reflect on the work carried out as part of my PhD and tentatively ask in particular how it sits within a larger gesture of Hall’s work, which I will conceive of as measured moves towards what Hall often leaned on French Marxist structuralist philosopher Louis Althusser’s work to term “epistemological breaks” or “epistemological ruptures.” I find it useful to understand Hall’s intellectual biography as one poised on the inescapable tension between a hegemonic knowledge production paradigm and its possible alternatives. As John Akomfrah’s 2013 documentary film The Stuart Hall Project so evocatively depicted, Hall’s intellectual work was inextricable from his politics which were in turn inextricable from his lived experiences as a young Jamaican on a Rhodes scholar to Oxford University in the 1950s and subsequent decades of living as a Black academic and public intellectual in the UK. The complexity of questions of “home” “belonging” “Britishness” and race, the hybridity of postcolonial experiences – exemplifying W.E.B. Du Bois’s term of “double consciousness” in which a Black person in a white society sees themselves “through the eyes of others” and always feels one’s “two-ness” – has not only importance for understanding culture in twentieth and twenty-first century Britain, but also epistemological significances. In my thesis, I chose to use the terms “a hegemonic here” to describe the onto-epistemological paradigm inherited from an all-pervasive Eurocentric, white supremacist, cis – heteronormative- patriarchal, military-industrialist capitalist histories. Against, or rather – within and against – this “hegemonic here” of prevalent Western knowledge paradigms, I posed a “political-philosophical elsewhere” which I understand to be a common project of anti-racist, anti-imperialist, anti-fascist, feminist and anti-capitalistic thought and action for thinkers, writers and activists who also share these aims.
I’ll spend my talk today, then, attempting to explain how my project relates to this larger endeavour which aligns with how Hall conceived of the work of Cultural Studies encapsulated in part by the term “epistemological break”. As Hall describes in re-telling the history of the establishment of Cultural Studies in British academia in the Birmingham Centre for Cultural Studies in the 1970s, Althusser’s “epistemological rupture” was often used in an absolutist fashion in which the break is imagined as “clean” and distinct, rather than messy and complicated. Whatever ins and outs of Marxist and post-Marxist philosophy had happened in the academic Left in this period, Hall sought to foreground that Althusser’s general argument and approach to only understand terms and concepts in context, not in isolation from their context, as a way to comprehend “‘the problematic’—and in relation to the ‘constitutive unity of effective thoughts that make up the domain of an existing ideological field’ (Hall, 2006, p. 13), or in other formulations “the conjuncture” of a particular historical moment. Grounding investigations within a “conjuncture” was a hugely useful heuristic in my PhD investigation, thus, based within the emerging field of sound studies I’ve chosen to title my talk “a sonic conjuncture”.
To set the scene, I’d like to play an excerpt of an audio recording from my PhD fieldwork. It’s a field recording taken 3000m high up in the Central Peruvian Andes, at a 3000-year-old ceremonial temple complex and archaeological site called Chavín de Huántar. We hear three conch shell horns, known locally as pututu horns being played on the open plain. Four years of PhD research and 100,000 words I wrote in the end – there’s too much to cover in the remaining time but I’ll do my best to explain how my project attempted to probe into what a “sonic conjuncture” might mean, with regards to the project of an “epistemological break” – of the messy and complicated kind, of course.
The field of archaeoacoustics, or acoustic archaeology began with research usually cited as dating back to mid-1980s in France and became a sub-field of archaeology around 2003. Sound, listening and acoustics had long been neglected in archaeological studies of sites, but the field of archaeoacoustics sought to dislodge the dominance of the visual in archaeological knowledge production and opened up archaeology to a multi-sensory approach of which attending to how sound and listening may have played a role in human behaviours of the past was one of a few novel concerns. A small but growing field made up of a handful of researchers, my thesis involved interviews with the field’s main protagonists and participant-observer fieldwork with some key researchers. The clip I just played resulted from a trip supported by the generous participation of Dr Miriam Kolar, who has undertaken extensive archaeoacoustical research at the Andean site.
Whilst the researchers themselves, such as that evident in Dr Kolar’s extremely rigorous high calibre research, are focused on aiding archaeological understanding of a site through acoustic and psychoacoustic tests and investigations, the object of knowledge in my thesis was different to the people I interviewed. A central question in my thesis was: how do sound and listening configure within larger questions of epistemology and academic knowledge production? If Western modernity has been multiply named (and implicitly shamed) as ocular- or visuocentric, that is to say, dominated by vision, then what of sound?
Is sound and the sonic a challenge to traditional Eurocentric epistemologies? And if so, in what way?
What I’m calling for the purposes of the talk today – a sonic conjuncture – is not intended to replicate the overblown absolutist ideas of an epistemological break from the past and Eurocentric epistemological histories; none of us are “innocent” of being shaped by these dominant and deeply embedded ideas – as Patricia Hill Collins’ work in Black feminist epistemology has demonstrated the exclusion of Black women’s ideas and scholarship has perpetuated the further elevation of elite White male ideas, and disconcertingly White feminisms have all too often done little to dismantle this (Hill Collins, 2000). These structural oppressions make up the intellectual and conceptual and material “bricks” which are stuck firmly together to make institutional walls or barriers to ideas and persons who challenge this, as Sara Ahmed’s concisely chosen metaphor helps us articulate (Ahmed, 2017). Rather, as sound studies scholar Jonathan Sterne proposes, what the sonic does provide, however, is a different map to the territory (Sterne, 2003, p. 15). A sonic conjuncture, therefore, overlays onto a particular historical moment and convergence of people, things, ideas, institutions, but opens itself with curiosity to how matters of sound and listening might implicate our understanding of this moment.
As Kolar’s work, along with colleagues at the Stanford University project has helped to uncover, the site of Chavín de Huántar does have some impressive and overwhelming evidence for significant sonic behaviours taking place at the site over its 3000 year history. At least twenty intact and highly decorated conch shell horns, known locally as pututus, have been found at the site; these were transported over thousands of miles from the coast off modern-day Ecuador; engravings at the site depict anthropomorphic figures holding and blowing into these horns, suggesting beyond dispute their sonic (or music) use during ceremonies; in addition, Kolar’s detailed acoustical work has demonstrated that the complex network of built internal spaces within the mountain-top site aids the sonic transmission of the frequencies produced by the pututu horns. Sound and these horns, was by no means the only significant element of archaeological investigation of the site, but it is fair to say there is substantial evidence for it playing some substantial role in the cultures and peoples who built and used the site.
The site and its archaeology, are fascinating, undoubtedly. However, for my PhD investigation, focused on the epistemological questions provoked by sound and listening, the site of Chavín offered a particularly rich set of circumstances from which to theorize from. It was important to conceptualize knowledge production at and of Chavín thoroughly in my thesis, situating myself as a researcher, as well as situating the knowledges produced by researchers there historically from the battles between a European influenced establishment of Peruvian archaeology and its positivist epistemological models, and the Indigenous archaeology which countered some of its pervasive and false narratives about the cultural and intellectual sophistication of the Indigenous people historically in Peru. The epistemological ramifications of colonialism are multi-faceted. Yet, nevertheless, it was central to articulate that at the time Chavín was built and was active as a ceremonial temple complex by its builders, this was a pre-colonial time; before the inception of Western colonizers and merchants who enforced their cultural, political, social and economic models such as capitalism, white/European ethnocentric superiority and heteronormativity based on a dimorphic sexual difference (Lugones, 2007, 2010). Chavín existed in a conjuncture before this had become established, which is not to suggest that certain forms of what we might recognize as patriarchy did not exist, rather, it did not exist in the form which has become so prevalent since Western domination beginning from the various waves of colonialism since the 1500s and the concurrent onset of the modern period.
This outside of the “hegemonic here”, as I referred to it earlier, seems to begin to be – at least partially – conceivable in a place like Chavín. A provocative idea guides us: could it be considered a political-philosophical elsewhere, an outside (an epistemological break?) which offers an alternative mode of knowledge production, perhaps one which is not constrained by the same oppressive modes and models of modern Eurocentric patriarchal capitalist- extractivist histories? This is a question I probe and pose in my thesis. Not in order to assume any kind of clean rupture from the hegemonic here, as Hall was clear to emphasize, but rather to conceive of the potential of an alternative way of thinking and doing whilst all the time acknowledging the epistemological limitations within which this endeavour is necessary implicated and embedded within.
This is a recording made at Chavín of me clapping facing the staircases. This is a well- researched phenomenon at the pyramids of Chichén Itza in Yucatan, Mexico where this chirping sound is known to emanate from the staircases and has been theorized in archaeoacoustics to be symbolic of the Quetzal bird, a significant creature in Mayan mythology. A similar phenomenon can be observed at Chavín, although nobody as yet has undertaken any formal investigation as to whether this sonic phenomenon was of potential use or significance to Chavín’s builders.
In closing, I’ll turn to the figure of echo which was fundamental in my PhD research. I conceived of echo as a feminist and decolonial figuration which is both material and semiotic. This conceptualisation leaned heavily on feminist science scholar Donna Haraway’s famous conception of the cyborg (Haraway, 1991). A cyborgian echo, not so much in its high-tech incarnation, but rathermore in its characterisation as a material-semiotic figure, is a usefully flexible tool for understanding echo. It understands, that an echo in its contemporary definition has been formed by a scientific-acoustic model of sonic matter which is reflected to the hearer; this is its dominant material-semiotic meaning. Other commonly understood meanings can be found in the Ancient Greek myths of echo which are still well known, in which Echo is a nymph who for various reasons has been cursed to only repeat the words of others on mountaintops or other scenes of nature. My conceptualisation leans instead on Gayatri Spivak’s, who read Echo as a devious and defiant figure of différance (in a Derridean sense of deferral and difference) (Spivak, 1993). A shifting figure of the boundaries, which exudes hybridity and inbetweenness and never settles on a single fixed origin or identity. This material-semiotic figuration of echo, which I imbue with feminist and decolonial theoretical meaning in my thesis, addresses the sonic conjuncture of archaeoacoustics. This figure of echo might just offer, perhaps not “a” or “the” big epistemological break, but in the spirit of Hall’s work, help push towards the hybridity made of the multiple, minute and larger, epistemological breakages from the hegemonic epistemological modes of the modern and post-modern West that we still very much need to pursue. In Hall’s words on Cultural studies, “where old lines of thought are disrupted, older constellations displaced, and elements, old and new, are regrouped around a different set of premises and themes…[these] breaks are worth recording” (Hall, 1980, p. 57). A sonic conjuncture, in my project, was an attempt to understand how sound and listening help to figure and reconfigure knowledge paradigms of the present.
References
Ahmed, S. (2017). Living a feminist life. Duke University Press.
Hall, S. (1980). Cultural studies: Two paradigms. Media, Culture & Society, 2(1), 57–72. https://doi.org/10.1177/016344378000200106
Hall, S. (2006). Culture, media, language working papers in cultural studies, 1972-79. Routledge ; in association with the Centre for Contemporary Cultural Studies, University of Birmingham.
Haraway, D. J. (1991). A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century. In Simians, Cyborgs, and Women The Reinvention of Nature (pp. 149–182). Routledge.
Hill Collins, P. (2000). Black feminist thought knowledge, consciousness, and the politics of empowerment. Routledge.
Lugones, M. (2007). Heterosexualism and the Colonial / Modern Gender System. Hypatia, 22(1), 186–209.
Lugones, M. (2010). Toward a Decolonial Feminism. Hypatia, 25(4), 742–759.
Spivak, G. C. (1993). Echo. New Literary History, 24(1), 17–43. https://doi.org/10.2307/469267 Sterne, J. (2003). The Audible Past: Cultural Origins of Sound Reproduction. Duke University Press.
8th November 2019 / Images
Third Public Conversation: Resistance
By: Francis Augusto
"We are living through a period of profound political instability, in which old paradigms are crumbling, and new ones struggling to be born. At...
“We are living through a period of profound political instability, in which old paradigms are crumbling, and new ones struggling to be born. At this moment of both possibility and danger, what does ‘resistance’ look like to those seeking it on the ground, and what exactly are the forces ranged against them?” – Jack Shenker.
The 3rd Stuart Hall Public Conversation pursued the theme of Resistance through multiple lenses, providing a chance for questions and discussion, and punctuated with interventions and perspectives from a new generation of artists, scholars and cultural activists.
The event was introduced by the Stuart Hall Foundation’s new Executive Director Ruth Borthwick, who welcomed multidisciplinary artist and designer Bahia Shehab to deliver the opening presentation.
Journalist and author Jack Shenker took to the stage for a keynote speech. Drawing on his deep reporting on grassroots movements in different parts of the world over recent years, Jack told the story of two young people several thousand miles apart – one in Manchester, England, another in Cairo, Egypt – to explore how the children of the financial crisis are fighting to widen their political imaginations, and often paying a heavy price in return.
"what transformative elements of this world exist for its users?"
"what transformative elements of this world exist for its users?"
8th April 2020 / Article
Offline Responses to an Online World
By: Priya Sharma
what transformative elements of this world exist for its users?
"what transformative elements of this world exist for its users?"
This paper focuses on the current theme of offline response that is the result of research conducted on digital identity work and labour amongst queer and female British South Asian Instagrammers. In this context, online space is defined as internet-based social media platforms and offline space refers to the local diaspora community or family in which the participant is embedded.
This quote from Christine Hine speaks to the complex ways in which we navigate our way through these online and offline spaces:
‘ The internet has brought us together in myriad new ways, but still much of the interpretive work that goes on to embed it into people’s lives is not apparent on the Internet itself, as its users weave together highly individualized and complex patterns of meaning out of these publicly observable threads of interaction.’
(Ethnography for the Internet: Embedded, Embodied and Everyday)

The image above is a screenshot taken from Instagram. It is a doctored image of Gandhi as the devil posted up to an account called SouthAsia Art. This image, along with others on this account are the result of an Indo-Fijian artist’s residency, where she has researched the plight of female South Asian indentured labourers in Fiji and Gandhi’s complicity with the British empire in deciding their fate. The offline conversations and activities that have resulted in this image go some way in highlighting these complex
patterns of meaning that Hine is talking about that aren’t obviously apparent on the internet alone. It would be interesting to gain an insight into the activity being done currently in Fiji around this forgotten history and the meetings and conversations that are taking place amongst the South Asian diaspora there. And it is the uncovering of a working-class female South Asian history, being done by female scholars from the diaspora that is at the heart of the activity behind this image. In this same vein, this research presents an opportunity for young British South Asians who exist outside of male, cis-gendered heteronormativity to reflect on and speak for themselves, about themselves and others who inhabit this online space. Just as the diaspora is recovering its histories, so too should it be allowed to articulate its present.
The decision to analyse participant responses was taken as opposed to analyses of digital content that users put up on their Instagram profiles as a different truth (and albeit one that is rarely researched) was found in participant’s reflections of this digital world. We know that we are beyond the point of the early days of tech utopia and simple empowerment online because the real-world systemic inequalities are perpetuated in the digital world. But what transformative elements of this world exist for its users? What are the limitations and barriers? How could participants explain, in their own words what this world represented to them? And in turn, what would these responses reveal about the wider South Asian diaspora in Britain today?
Thirty years after Stuart Hall’s discussion of ‘new ethnicities’, this paper is an attempt to try and think through the ways in which young female and queer British diaspora communities articulate themselves but also reflect on their digital selves and the issues that are confronted through their responses. Drawing on anonymised interviews conducted with 34 Instagrammers, this study attempts to make visible things that their digital content usually renders invisible.
Instagram is a photo and video sharing smartphone app launched in 2010 that enables an account holder to share content with followers who have chosen to subscribe to their account and vice versa. The particular sphere of Instagram the participants inhabit will be referred to as the South Asian Digital Diaspora space (the SADD space) throughout this paper. It is defined as a networked space that privileges articulations of gender, sexuality and culture through the lens of South Asian diaspora communities.
Many themes and issues were covered by participants in the interviews, but what stood out most were the anxieties and connections that lie behind the accounts within the SADD space. Here are some of the themes that really came to the fore and the ones that will be discussed in this paper:
- The private and public account
- Respectability politics
- Digital space invasion
- Racial neoliberalism
The private and public account
The private and public account theme was a prominent one amongst participants: this is where a user can choose to either make an Instagram account private so when someone clicks onto the account, they can’t see the content and have to put in a request to follow it. It is up to the account holder to grant them access to the content. A public account is open so anyone can view content when they click on the account. One participant talks about having a private account that ends up being infiltrated by what they term a ‘lurking profile’:
“So it’s typically a profile with not many posts at all, they follow more people than they are followed by and there’s often no profile picture and they just lurk and watch people’s stories. One of my friends alerted me coz people were making really homophobic comments about me in WhatsApp chats and I was like ‘oh damn’ I have to be careful. I blocked a lot of people after this and I thought it was a safe space because it was private but apparently it wasn’t. You don’t know whose watching, especially when you’re wanting to further your career and a lot of your art entails themes of queerness, there’s this sense of impending danger that you have lurking somewhere at the back of your mind. I think in one way, while Instagram is good in getting stuff out there, you also expose yourself which is difficult to navigate because you don’t know who’s watching.”
Another participant recently made her profile private after her comments on a photograph of a prominent Muslim Instagrammer sparked some outrage:
“There was an argument going on in somebody else’s comment section, as always! She [this famous instagrammer] wears her headscarf in quite a unique way so you can see a little bit of her hair. Then someone commented, a guy, who clearly didn’t know what he was on about saying ‘this is what fame does to you, you forget your morals, you forget your principles, you don’t wear the hijab correctly’ […] I said ‘that’s funny coming from you coz you’re a male and you don’t know the struggles of covering your hair’ […] he got angry at me and said ‘you don’t wear your hijab properly either’ and at that moment I realised for him to say that he’s seen my pictures on my Instagram […] it made me feel something, unsafe I think […] he’s looking at my photos and using that against me.”
Through these responses, we begin to understand how the public and private functions of the SADD space operate. Trying to articulate the intersections of your identity or defending another person’s can put you at risk. For the first participant, it was an ex-school friend who had created the ‘lurking profile’ – this friend had connections to the participant’s family and so there was risk of the offline world becoming an unsafe space for them. For the second participant, before this negative interaction, her profile had been public for a very long time meaning that the SADD space was where she felt safe. After this interaction, this space became unsafe.
To counter the public profile, private ones are made so there is a secret online life being lived alongside the offline life. This doubling of life isn’t new to those that have grown up in strict, conservative South Asian families, the difference is the detail that goes into this digital life and the constancy of it (you’re always carrying it around with you on your phone), which can create real anxiety for participants. The societal risks that exist within the offline and online South Asian community at large creates a barrier to self-representation for the participants, especially when it comes to issues around gender and sexuality.
Respectability politics
This barrier to self-representation, even when challenged, can remain a barrier, the result being the self-censoring of content. Participants are held up to the politics of respectability in the SAAD space. This participant says:
“I know there’s been cases where my mum’s been like ‘take that down now’ because I’m too exposed, and my mum is very liberal. She’s like ‘your projecting the wrong image out there’ and basically compared me to being a sex worker”
The images we would see on this participant’s profile isn’t how she truly wants to be seen, but how her family will allow her to be seen. What this remark makes visible are these private conversations between parents and offspring that happen behind closed doors and influence the images in the SADD space. Even though this participant describes her mum as very liberal, she tells her daughter that she is projecting the ‘wrong’ image by posting up pictures of herself in what she considers provocative clothing, equating the showing of flesh to sex work, which is very problematic for reasons we don’t have time for today . This participant’s notion of parental liberalism, or her mother’s liberalism, permits her to do things, like wear a short skirt and drink as long as it is done away from the community, that it remains invisible. And that no trace of it exists in the SADD space.
This idea of the ‘wrong image’ is echoed in this participant’s answer:
“I’m not going to say I censor it, but I can very easily choose certain issues that I know spark some kind of outrage within my parents’ communities – I would avoid those deliberately. I’m not gonna talk about my personal life so there’s nothing essentially on my profile that would make people think ‘oh my god, look what your daughter’s doing’. What am I doing? I’m just posting photos, so there’s not really anything wrong that I’m doing.”
This participant subconsciously conflates her personal life with doing something wrong – the personal: i.e: the emotional, the intimate is made to feel wrong in the SADD space, so is best kept invisible.
The SADD space is a space of self-representation that can end up being externally policed by those outside of it, especially when it comes down to articulations of sexuality, gender and lifestyle. One way of making the SADD space safe is to make it private, but even then, as demonstrated earlier, it can be infiltrated. So how can participants navigate these complex online/offline relations with some ease?
Digital space invasion
One participant said that the SADD space gave her the confidence to be more vocal about who is she within her local community:
“I think for the confidence levels and the confidence to be outspoken and political and to kind of take that change and put it back into the community as well. I’ve been able to, rather than living that entirely online, I have been able to take that back out and because I’ve shown that side of myself publicly on the internet, now it’s allowed me to show that person to the people I see in the community who’ve seen it on Instagram.”
There is an awareness that this approach comes with risk of confrontation or worse, but it demonstrates one way that these anxieties can be relieved. This approach comes down to how safe somebody already feels within their offline community.
The popularity of the SADD space goes beyond articulations of self to demonstrate the ways in which participants circumvent the traditional cultural industries, making them space invaders of industries that have historically rejected or compromised the work of British South Asian creatives, as Nirmal Puwar writes:
“As we witness a number of policy initiatives under the banner of ‘diversity’, the ‘guarded’ tolerance in the desire for difference carries in the unspoken small print of assimilation a ‘drive for sameness’. Through these processes the kind of questions that are asked as well as the voices that are amenable to being heard within the regular channels of the art world, academia, or other fields of work, can become seriously stunted.” (Space Invaders: Race, Gender and Bodies Out of Place, 2004)
This digital invasion of the cultural industries has forcibly opened up a space of difference without compromise and industry gatekeeping. One participant runs her business entirely through the SADD space and has relied on it heavily to gain recognition and get work, promoting herself specifically as a South Asian tattoo artist:
“I used my Instagram as my portfolio when I was looking for tattooing apprenticeships, and I was lucky enough to have found the apprenticeships I had because of Instagram. I used to be an apprentice at the studio I now own and they had offered me a job there because they saw and liked my work on Instagram.”
Participants have stated that they have gotten art and writing commissions, exhibitions, collaborations and job opportunities off the back of the SADD space and they also make a point of supporting each other through it:
“I’ve been able to connect with some really lovely people locally because of it and have been able to show up to events that were exclusively advertised on IG and learn about a lot of underrated hyperlocal culture that I felt needed visibility as well.”
Staying culturally true to yourself, connecting with others like you, not giving in to dominant whiteness and still financially succeeding by way of bypassing traditional gatekeepers is undeniably empowering for members of the SADD space.
Racial neoliberalism
However, it could be argued that this space, as a social media platform could be described as a cultural industry, whereby the processes of cultural production of British South
Asian identity are not without their problems. Under the racial neoliberal address, there is a call for a shift from the politics of representation to a politics of production (Anamik Saha, Race and the Cultural Industries, 2018), the constraints of which appear largely invisible within the SADD space. On a platform like Instagram, you can feel like you are in control of the processes of production behind your self-representation without having to question it further. This is a platform that has approached participants to sell products, that exists on an economy of likes and sponsorship deals and I think to not interrogate these processes of capitalist production further is to do a disservice to Stuart Hall’s conception of a politics of representation – we mustn’t forget the political. When we do, we begin to see the essentialising effects of the neoliberal processes of production, churning out what we believe to be our own truths, as one participant puts it:
“There’s this South Asian monolithic nation project happening out there which I think is something that I’m quite cautious about because I think that growing up in this country, a lot of South Asians, you’re growing up with loads of people from diasporas and to self – exoticise yourself sometimes because it does go to that at points, there is a real risk because with this collective consciousness which is coming about on Instagram, there is a convergence of more niche people into this bigger aesthetic in order to get recognition to be a part of that project.”
The convergence of South Asian religious and ethnic identities within the SADD space (usually Hindu/Punjabi and middle-class), removes the potential for a radical politics of representation, but this essentialism is not lost on some participants who inhabit the SADD space, which is promising.
Conversely, these processes of production are significant to users because the aforementioned religious and patriarchal barriers present much more of an oppression compared to that of capitalist neoliberal processes of production, which offer a type of safety and freedom to allow participants to be honest without major consequence. As recognised by some participants, these neoliberal forms of self-representation do not offer a long-term solution to systemic oppressions, but it also cannot be denied that the SADD space can be an affirming space for many of its users; this positive response from one participant is a reminder that ultimately we are all searching for ways to belong:
“It makes so much difference to know there are also other south Asians living alternative lifestyles, helping and supporting one another. Giving visibility to and sharing content from these accounts is important to me because I’m trying to be the person I needed when I was younger.”
23rd May 2025
Festival of Ideas: an unclassified syncretism
Join intermedia artist Bleue Liverpool, the University of Sussex Stuart Hall Fellow 2025, for a collaboration with musician/sound artist Ibukun...
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